How can I optimise my website? Search Engine Optimization (SEO) is crucial for improving the visibility of a website in search engine results, ultimately driving organic traffic. Here are some SEO tips and tricks to help improve your website’s performance:

1. Keyword Research:

   • Identify relevant keywords and phrases related to your content and industry.

   • Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find popular and relevant keywords.

2. Google Console

   • Create high-quality, valuable, and relevant content for your audience.

   • Regularly update and add fresh content to keep your site current and engaging.

3. Quality Content:

   • Submit your site to Google Console for Google Site Indexing. Is your site new? If yes, this is HUGELY important. This forces google to index your site map. If you google your company and it doesn’t come up? Then Google Console will help solve this problem. We can show you how to do this if you need help

4. On-Page Optimization:

   • Optimize title tags, meta descriptions, and header tags with relevant keywords.

   • Use descriptive and SEO-friendly URLs for your pages.

   • Include multimedia elements like images and videos with proper alt text.

5. Mobile Optimization:

   • Ensure your website is mobile-friendly and responsive.

   • Google uses mobile-first indexing, so a mobile-friendly site is crucial for SEO.

6. Page Speed:

   • Optimize your website’s loading speed. Use tools like Google PageSpeed Insights to identify and fix issues.

   • Compress images, leverage browser caching, and minimize server response time. Ensuring your images are not larger than 1MG, and hero header images are no larger than 2500px

7. User Experience (UX):

   • Create a user-friendly website with easy navigation.

   • Improve user experience to reduce bounce rates and increase dwell time.

   • Avoid using cluttered images with text on them. Place text directly on the webpage instead of overlaying it on images. Keep in mind that images suitable for social media might not be ideal for a website. Opt for clean background images to improve responsiveness

8. Internal Linking:

   • Use internal links to connect related content within your website.

   • Internal linking helps search engines understand the structure of your site and improves user navigation.

9. Backlink Building:

   • Acquire high-quality backlinks from reputable websites in your industry.

   • Guest posting, influencer outreach, and creating shareable content can help attract backlinks.

10. Social Media Presence:

    • Maintain an active presence on social media platforms.

    • Social signals may indirectly impact search rankings, and social media can drive traffic to your site.

11. HTTPS Security:

    • Switch to HTTPS to ensure a secure connection.

    • Google considers HTTPS as a ranking factor, and it builds trust with your users.

12. Local SEO:

    • Optimize your website for local search if you have a physical presence.

    • Claim and optimize your Google My Business listing.

13. Monitor Analytics:

    • Use tools like Google Analytics to track your website’s performance.

    • Monitor user behavior, traffic sources, and other key metrics to make informed decisions.

14. Schema Markup:

    • Implement schema markup to provide search engines with additional information about your content.

    • This can enhance rich snippets in search results.

15. Regular Audits:

    • Conduct regular SEO audits to identify and fix issues.

    • Check for broken links, crawl errors, and other technical issues.

16. New Site Migration:

    The site migration process is very important when building a new site. There are many considerations in the Go-Live SEO to ensure your ranking and existing SEO isn’t affected. When collaborating with an agency or hiring a web developer, it’s crucial to factor in and budget appropriately for this service, which can range from 2k plus. Failure to do so may indicate that you’re not working with an experienced company or developer.

Expert TIP: Remember that SEO is an ongoing process, and it may take time to see significant results. Almost 6-12 months, but once it works, it works beautifully for you. Once your SEO strategy is established and operational, you won’t incur costs for acquiring leads or paying per click for conversions. During the initial phases, directing attention towards SEM becomes crucial for generating immediate leads and sales. However, it’s important to acknowledge the significant cost per click and the initial investment involved (as you would know). Nonetheless, prioritising investment in SEM right from the start can be invaluable, particularly before SEO gains momentum.

Stay updated with industry trends, adapt to algorithm changes, and continually refine your SEO strategy. Engaging an SEO agency can help with ensuring your SEO is constantly reviewed and improved. There is no point in spending money on paid advertising if your SEO and CTAs are not reviewed and managed appropriately. At Media Island , we’re not just web designers and web developers on the Gold Coast; we’re SEO experts too. We’re also flexible and can provide basic SEO training in just a couple of hours. Contact us today to boost your online presence.