IMB BANK
IMB is one of Australia’s largest building societies with over 180,000 members. It’s big enough to challenge the banks but small enough to reward members, stay local and care about the community. As a smaller player it needed a campaign that allowed it to punch above its weight and compete with its bigger spending competitors.
IMB in an organisation that’s purpose is to focus on each customer’s goals. Every customer is more than a customer. They’re a valued member. An individual. Our campaign is designed to celebrate that, by putting the “I” into “IMB”. We wanted to show how IMD is helping fulfil individual goals and individual dreams. And why members are proud to say – “I’m with IMB”.
