MOVE was a retail chain in Australia, primarily operating in Sydney, that specialised in technology and lifestyle products. The stores offered a curated selection of electronics, accessories, and audio equipment, aiming to blend technology with fashion and design. MOVE aimed to provide a unique shopping experience by integrating technology into everyday lifestyle products. The brief was to provide a vibrant and energetic digital presence both online and in-store that encapsulated the target market of young, on the move people.
