SEO considerations when building a new site


  • 301 Redirects: Implement proper 301 redirects to ensure that search engines and users are directed from the old URLs to the new ones. This preserves SEO equity and prevents broken links.

  • Content and URL Structure: Ensure that the content and URL structure are optimised for SEO. Maintain or improve upon existing keyword strategies.

  • XML Sitemap: Submit an updated XML sitemap to search engines to help them understand the new structure of your website.

  • Testing and Monitoring: Conduct thorough testing before and after the migration. Monitor the site closely post-migration for any issues, such as broken links or a sudden drop in rankings.

  • Performance Optimisation: Ensure that the new site is optimised for performance, including fast page loading times and mobile responsiveness.

  • Meta Tags: Review and update the robots.txt file and meta tags to guide search engine crawlers appropriately.

  • Google Search Console: Update your Google Search Console account with the new domain and monitor for any messages or issues reported by Google.

  • Backlink Analysis: Analyse and update backlinks, ensuring that reputable websites still link to your content. Inform relevant parties about the domain change.

  • Content Quality: Check that the quality of your content is maintained or improved during the migration.

  • Local SEO: If applicable, update your local business information for consistency. This is crucial for businesses with physical locations.

Remember, every website migration is unique, and the specific steps may vary based on the nature and scope of the migration. It’s advisable to work with experienced professionals who understand both web development and SEO to ensure a smooth transition without negatively impacting your search engine rankings.


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