CLUB MUSGRAVE

Club Musgrave is a long-standing community venue located in Southport, Queensland, known for its bowls, dining, entertainment, and welcoming atmosphere. While the club enjoyed strong foot traffic and member loyalty, its previous website was outdated, difficult to navigate, and failed to reflect the vibrancy and professionalism of the venue. Media Island was brought in to completely reimagine Club Musgrave’s digital presence.

Challenges

Outdated website design that didn’t reflect the club’s evolving brand
Poor mobile usability and lack of responsive layout
Difficult for staff to update content internally
Low search engine visibility and minimal website traffic
No clear calls-to-action or content strategy to drive engagement

Goals

Modernise the design and branding of the website
Ensure fast, mobile-friendly navigation for all users
Highlight bowls, dining, and entertainment offerings
Improve SEO and online discoverability
Streamline backend management for easy updates

The Solution

Media Island delivered a fully custom-designed website tailored to Club Musgrave’s identity. We focused on clean design, mobile responsiveness, and strategic content layout to guide users toward bookings, membership, and event engagement. The new site includes:

Custom-built layout with brand-aligned visuals
Mobile-first responsive design
Integration of dynamic content: entertainment schedules, menus, and membership info
SEO-optimised pages targeting local search terms
Embedded hero videos and updated photography
Ongoing monthly support including SEO, EDMs, Hosting and Security and content updates