







GUMTREE
Gumtree was losing relevance, overshadowed by Facebook Marketplace, though brand recall remained strong. In reality, Gumtree offered a superior range and quality of products.
Our goal was to reposition Gumtree as a smart first stop for shopping—cars, homes, boats, even pets.
A simple national OOH and digital campaign introduced Australians to the new “Shop Gumtree” platform.
