GUMTREE

Gumtree was losing relevance, overshadowed by Facebook Marketplace, though brand recall remained strong. In reality, Gumtree offered a superior range and quality of products.

Our goal was to reposition Gumtree as a smart first stop for shopping—cars, homes, boats, even pets.

A simple national OOH and digital campaign introduced Australians to the new “Shop Gumtree” platform.

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